2013 Champagne Yves Ruffin Cuvee “Qian” Brut Nature| ORD Art of terroir
Client
ORD Fine Wine Group/ Yves Ruffin Champagne
Location
Hong Kong SAR of PRC / Champagne, France
Design Brief
It is such an exciting project to work with One Red Dot and champagne maker Yves Ruffin on creating the brand of an exquisite vintage where art, philosophy, and science emerge.
Recently, I have been instilling Chinese elements into my artworks, and the design for this particular vintage 2013 draws inspiration from the Qian hexagram of the Chinese philosophical text I–Ching. It symbolizes the primal force in the universe and signifies the initiation of a creative new endeavor towards harmony and balance in achieving self-sustainability.
When I met Ms. Sylvie Ruffin in 2019, I discovered Yves Ruffin was one of the four pioneer vineyards back in 1971 to engage in organic viticulture. I hold tremendous respect and admiration for their visionary approach at such an early stage. It particularly resonates with me as my family business focuses on innovative agricultural technology solutions. The purpose is to help with the world’s food shortage problems and achieve sustainability. The vineyard emanates a powerful force of nature and universal positive energy, absolutely symbolizing the unique representation of “Qian” or “The Creative”.
Thus the art direction not only incorporates my spatial and lighting design but also applies the unique geometrical elements of hexagram and yao superimposed with the Avenay-Val-d'Or’s natural landscapes and mountainous surroundings. The metaphor of its immense energy at the vineyard perfectly aligned with the concept of Qian.
Acquire here: Champagne Yves Ruffin, Cuvee Qian Premier Cru Brut Nature 2013
ART OF TERROIR | 2013 Champagne Yves Ruffin Cuvee “Qian” Brut Nature – Branding art by artist Teddy Lo
It is such an exciting project to work with One Red Dot and champagne maker Yves Ruffin on creating the brand of an exquisite vintage where art, philosophy and science emerge.
Recently, I have been instilling Chinese elements into my artworks, and the design for this particular vintage 2013 draws inspiration from the Qian hexagram of the Chinese philosophical text I–Ching . It symbolizes the primal force in the universe and signifies the initiation of a creative new endeavor towards harmony and balance in achieving self-sustainability.
When I met Ms. Sylvie Ruffin in 2019, I discovered Yves Ruffin was one of the four pioneer vineyards back in 1971 to engage in organic viticulture. I hold tremendous respect and admiration for their visionary approach at such an early stage. It particularly resonates with me as my family business focuses on innovative agricultural technology solutions. The purpose is to help with the world’s food shortage problems and achieve sustainability. The vineyard emanates a powerful force of nature and universal positive energy, absolutely symbolizes the unique representation of “Qian” or “The Creative”.
Thus the art direction not only incorporates my spatial and lighting design but also applying the unique geometrical elements of hexagram and yao superimposed with the Avenay-Val-d'Or’s natural landscapes and mountainous surroundings. The metaphor of its immense energy at the vineyard perfectly aligned with the concept of Qian.
@onereddotfinewines
#yvesruffin
#artofterroir
#champagne
#iching
#qian
#organicfarming
ART OF TERROIR | 2013 Yves Ruffin “乾” Qian香檳 - 藝術家羅揚文品牌設計
很高興第一次和One Red Dot與及香檳酒莊Yves Ruffin合作這個藝術項目Art of Terroir。 今次作品為2013 vintage作品牌設計。近年來，我開始把中國元素提材融入我的設計當中。而今次靈感是來自易經乾卦的「元亨利貞」。意即宇宙自身的原始力量能夠營造一個和諧利好的狀態繼而讓萬物可以堅持本身，進而恆久不息。
2019年在Champagne Yves Ruffin認識莊主Sylvie Ruffin，發現他們家族由1971 已開始成立有機葡萄園。 當時只有四間酒莊是Organic Viticulture。這與我這幾年家族生意研發的嶄新農業科技產品來解決世界糧食短缺問題有着莫大關連。我很敬仰他們的毅力和執著。 要維護一個有機的Vineyard難度實在是非常之高的。與次同時，當時在那裏感覺到酒莊的那種巨大自然力量和宇宙的正能量正在充斥大地，完全代表了乾卦的獨特象徵。
2013 vintage 的品牌美術指導除了融入我的空間和燈光設計，更利用了卦和义的幾何形狀他們特性混合了酒莊Avenay-Val-d’Or的地理山形作為總體平面設計。充分代表著乾卦能量廣照酒莊的大地。
@onereddotfinewines
#yvesruffin
#champagne
#iching
#qian
#organicfarming