Sino LED Animated Festive Lighting
Client
Sino Group
Location
Hong Kong
Design Brief
The animated LED festive lighting design is based on the traditional Christmas fairy tale - an iconic scene of Santa carrying Christmas presents and riding the flying reindeer sledge across the starry sky at night. It aims to bring warm and authentic festive happiness to kids and every family. The graphic design depicts different actions and expressions of each character, delivering an energetic movement and atmosphere to the audience. Through different animation sequences, the lighting creates a kaleidoscope effect that again becomes a highlight attraction during this festive season.