Client

Westfield World Trade Center

Location

New York

Design Brief

Teddy Lo Studio (LEDARTIST) partnered up with ANC Sports and Lighthouse Technologies in designing and planning for the digital media infrastructure system for the Westfield World Trade Center in New York City.  Teddy Lo was the design lead of the conceptual phase and after years of selection rounds, the team was awarded with the monumental project.  The creative concept of the three dimensional sculptural LED video screens were inspired and aim to complement with the architecture Oculus by Santiago Calatrava.  This project is the most amazing one as the creative challenges and level of expertise were unprecedented to the artist.  

Absolutely thankful and appreciate Westfield, MTA, ANC, Lighthouse and Zignage for the patience and enlightening guidance in the process.  Also big thanks to the wizards Carl Skelton, Kevin Li, Desmond Leung and Jacob Slutsky, the team couldn’t have done this without you. 

Find out more behind the scene story from ANC :

WESTFIELD DEPLOYS DYNAMIC DIGITAL MEDIA NETWORK AT ICONIC WESTFIELD WORLD TRADE CENTE